Developed brand identity and messaging used for logo, website, clothing and print collateral. Programmed shopping cart to support unique shipping specifications for local delivery shipping methods. To plan for the product upload phase we organized 212 product SKUs into manageable inventory spreadsheets.
Our designers limited the number of pages a user has to visit to place an order to enhance the shopper’s experience. To meet UX goals we configured product landing pages to support choice of multiple variations of the product and incorporated filtered navigational elements.