Babies Only

Project Description

Reorganized store’s product category structure and created a custom mega menu to make it easier for the store’s shoppers to navigate through its 4k SKU inventory. To create a positive user experience for mobile device users we implemented custom sort options allowing visitors to filter their searches by gender, age or clothing type.

These design changes contributed to a 40% increase in average monthly visit duration and 10% decrease in bounce rate.

Participation in AdWords comparison shopping engine (Google Shopping) aided in a 700% increase in transactions and 500% increase average monthly net revenue in 90 days.