“Advertising?” you might ask, incredulously, after reading the title. “That’s old news! Social media! Content is king, etcetera, etcetera!” Okay, I understand where you’re coming from. The internet is filled to the brim with people with terrible attention spans who won’t give ads even a second of their attention. And, with all of the blog posts coming out to say how blogging is so much more valuable than advertising of any sort, it’s easy to forget that the writer might be trying to justify the work to him or herself.
The biggest strength that you can have in marketing is to be dynamic. Roll with the punches, go pioneering, and find out what works for you. It all boils down to a return on investment—whether your marketing strategy is actually doing any selling for you. And remember, hiring a blogger costs money, too (and even if you do it yourself, it costs you your time).
Now, strictly speaking, advertising appears in a huge number of media. Search engines, video, other blogs, and many other sites have their own forms of advertising. I’ll narrow down the field here to some of the top social media platforms, judged by US traffic. Since content building, social media, and interacting with your audience are all hot topics (and, truthfully, very valuable), here are five social media networks that you should consider advertising on.